Results Professional Marketing Blog

The Proof for Social Proof

Proof

Essentially, social proof is the idea that an individual can manipulate behavior and marketing trends. That individual is an influencer. Influencers have always been a factor in the success or failure of marketing campaigns. Word of mouth is the largest part of influencer marketing. These days, word of mouth happens very much by people using social media to share and recommend a business and its products and services. Social proof in marketing allows you to fully understand the scope of... Read more »

eCommerce is Going Mobile!

Mobile cart

Mounting evidence shows that shoppers are drifting away from desktop shopping. Mobile eCommerce is growing rapidly as buyers are now more likely to interact with apps and websites via their smartphones or tablets. Let’s face it… everyone wants their means of communicating and doing business with them at all times. Consequently, more and more businesses are recognizing the necessity to develop a dedicated mobile presence. Whether they approach this by promoting their mobile website or developing a mobile app, having... Read more »

A Quick Guide to Understanding Keyword Search

understanding keyword search

A keyword is a word or phrase that people use to search for information online. If your company’s online content features the right keywords, those searchers have a greater chance of finding your website. It’s one of many criteria that search engines factor into their algorithms that determine rankings on search result pages. Content must be created around keyword topics and searches. Every topic on every web page should be related directly to a specific keyword. It’s crucial for search... Read more »

Why Your Content Marketing Isn’t Working

content marketing not working

Websites are everywhere. Millions upon millions of them. Your goal is to have potential new customers find your website through search engines. But it doesn’t seem to be working as well as you expected. Or if they do find it, they don’t stay long before clicking away. That’s because the name of the online marketing game is not selling your products or services… it’s selling your content. Content marketing means sharing material that people want to see/hear/read and that grabs... Read more »

Look at Your Marketing Analytics Again with Fresh Eyes

Satisfied With Work Done

Trying to determine the exact effectiveness of your marketing has always had its challenges. Aside from understanding graphs, tables, and pie charts, there are digital analytics that are not even close to being simple. Many business owners consider these numbers to be a major IT bottleneck. Digital marketing analytics problems often stem, not from misunderstanding the numbers, but from misunderstanding what exactly digital marketing analytics are and how they can help you in your marketing. It’s time to look at... Read more »

Think Email is Old Hat? Email Marketing Rules the Roost

email marketing

Email marketing has long been the tried and true method of getting information to a large audience. People used it for online marketing even way back when Al Gore “created” the Internet. Why? First, because it’s free. Add to that, many people have multiple email accounts. There are over 3x more accounts linked to an email service than the combined users of Twitter and Facebook. With email marketing, you’ll get a larger chunk of customers clicking through to see your... Read more »

Your Call to Action is… Always Use Call to Action

"Do it!" key on the computer keyboard - call to action three-dimensional rendering

If the idea of a gigantic green button as a marketing call to action seems a little silly… IT WORKS. When you’re selling a product, instead of using a typical button “Add to cart” button, try a large button that takes up about 1/3rd of the page. I’m not kidding. It stands out. And green is associated psychologically with go, money and savings. Maybe change the color of your button to better suit the color of your web page. But... Read more »

Blogging for Marketing – Avoid Mistakes to Reap Rewards

blogging for marketing / blogging mistakes

Yes, blogging is still an important part of online marketing. Effective blogging works to keep your online presence and SEO optimized. It’s also good for being in regular ‘touch’ with clients and followers, letting them know about products, deals, specials, thoughts and issues. Ineffective blogging has a negative effect on your marketing. This is probably why some people think blogging is useless – because they’ve been doing it wrong! Blogging for marketing is as much about avoiding mistakes as it... Read more »

The 10 Most Asked Questions About Hiring Digital Marketers – Pt. 2

hiring digital marketers

Still have questions about hiring a digital marketing firm after we answered the five most common ones about it? Here are the answers to the next five questions. Outsourcing your digital marketing just makes sense. Create better brand identity that shows through in web design and content while attracting more hits, getting ranked higher, and converting leads into buyers. Will I Like Working With a Digital Marketing Agency? Taking the step to hire digital marketers involves a significant shift. You... Read more »

The 10 Most Asked Questions About Hiring Digital Marketers – Pt. 1

hiring digital marketers

In today’s world, your business needs every advantage that it can get. Marketing changes almost every day mainly because digital marketing has taken over. Therefore, hiring digital marketers to help your business get ahead simply makes sense. They’ll work with you to create a brand identity, produce campaigns, design your website, create online content for SEO, and much more – all to gain you more hits, get your site ranked higher, and turn lookers into buyers. We’ve done some leg... Read more »