Disavowed links have become a hot button topic in the SEO world. Understanding the positive and negative effects of using them can be the key to success.

The Scalpel and the Chainsaw: Pros and Cons of the Disavowing Links Tool

Creating a strong presence online has never been an easy process. Companies trying to beef up their marketing on the web tend to do so with the best intentions. Their approach is simple: more eyes on a web page mean more potential customers ordering products or services, or generating ad revenue through the increase in traffic. Some businesses will try to do this alone; others reach out to marketing firms who have training and expertise in SEO (search engine optimization) techniques.

Google and Microsoft, through their respective search engines, essentially become the Read More

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