Are Online Newsletters Still Relevant?
If we are talking about emailed newsletters, absolutely! Online or digital newsletters are still very relevant and a key element in your marketing mix – because you can target a very specific audience: your opt-in newsletter subscribers comprised of prospects, customers or followers. Some companies depend heavily on their email campaigns, which include their online newsletters, special offers, news releases, etc.
BUT… today you also need blogs and social media to really get the word out about what you have to offer your audience or target market(s). In fact, if you have a small business, you can use social media and blogs to help build your audience and your all-important newsletter subscriber list.
To attract more website visitors who can convert into customers or followers, you have to utilize every possible avenue or means to get your message out. And that should include an online newsletter (or if you prefer, a “digital” newsletter). We can help you create an opt-in, precisely-targeted online newsletter to stay in communication with your prospects, clients, followers or customers, and help build and maintain your brand. Contact us today for a no-obligation, complimentary consultation.