First of all, let’s clarify that the machine is Google and the other Search Engines and the User is thee and me.
The difference is simple; the user needs to get information that is useful to them and that they can understand, while the machine wants the website to show its keywords and attendant content that supports the keywords. But how does design fit in?
Website Design and Attention
Unfortunately, you and I have amazingly short attention spans. Yes; it’s sad but so true.
So we need help to keep our attention on a website. This is mainly done with designing it with:
- Color for eye trail
- Or with no color for unique interest
- With visuals
- And … headlines
Ah ha! Headlines! These are the points where SEO for The Machine and interest for The User intersect.
Frankly, all kinds of website designs can work. It can depend on whether the site is meant to be terribly professional and SERIOUS or if there can be a more casual aspect to it. But in terms of design, there are so many people on the planet, and so many tastes, that any number of a variety of creative designs can work equally well.
{ 0 comments }
