Have you ever heard of this thing called social media? Likely, and whether you are an active participant yourself, parents to a child who is seemingly “sharing” everything, or an employer who is trying to reign in the use of it by their employees, chances are it has impacted your life in one way or another. However, what if we were to tell you that what was once considered the cause of “wasted time” and work or a job for the intern can actually be an incredibly powerful tool. What if we were to tell you that social media could help provide your business with the one thing that you can never have enough of, leads.
Perhaps now is the time to give social media another chance.
Which naturally begs the question, how can you use social media marketing and strategy to garner more leads? Here are a few answers.
Who doesn’t like free stuff? The rights, nobody, which is why the idea of special offers, contests, and giveaways has forever been such a powerful marketing tool. However, when you combine this premise with social media, you will quickly realize that your reach has the potential to grow exponentially. Plus, this types of campaigns come with the added bonus of having potential customers do the work for you by sharing your special offer with others in their own network.
Surveys, Polls, and Questionnaires
Do you know what your audience wants, likes and cares about? Most business would like to think they do, however, with public opinion and preference in constant flux, this is often easier said than done. So instead of guessing at what your audience is looking for, why not ask them? Social media marketing is a fantastic way to gain deeper insights into your audience and customer base, learning how they use your product or service, ways you can improve, and ways you got it right. Staying in constant contact with your market will not only provide you with valuable insights but will also help you create a product or service that people actually want.
Paid Social Advertising
Paid advertising is a great way to get the ball rolling on a social media campaign and can help ensure that the content you produce is being seen. However, the trick is to figure out exactly which platforms your core market is using and approaching them there. After all, while a comprehensive plan for paid advertising across numerous platforms may look good on paper, in reality, it will likely result in a loss of time and money if you don’t do your homework first. While easy to forget, not all social media platforms are created equal, and this extends to their users as well.
Promote Gated Content
Social media is a great tool for sharing content with the world, however, when it comes to lead generation, it is always prudent to use social media as a method to get your audience back to your own landing pages. By providing captivating and engaging content on social media with a link back to your own site, you will increase your chances of having that audience perform your desired action, whether that be filling out a form, signing up for an email list, or answering a questionnaire. The trick is to try and be as engaging as possible and the best way to do that is to provide value to your audience and a reason to click through.
Social media isn’t a passing fad. Businesses that have a social media strategy for engaging their audience are in a better position to grow followers and nurture their leads to build their brand and gain new customers.
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