A Quick Peek Into the Present and Future for Website Owners and Online Sellers
Look for a continuing, rapid expansion of traffic from mobile searches and shopping as mobile overtakes desktop searches and online shopping. If you had any doubts this was already happening, think again. It IS happening.
Mobile Devices and Social Media Rule the Day!
This is why your website absolutely must be optimized for mobile devices, especially smartphones.
Social Media shopping has picked up, too, as friends share their shopping habits and choices with friends, and social media advertising picks up. And while Facebook and Twitter offer paid advertising to online sellers, other social media platforms have launched paid online advertising, too. As mentioned in another blog, this is a fast evolving aspect of online marketing. Stay tuned!
Again, if you have a website, you really need to ensure your site is optimized for mobile searches. Google favors sites who display and function well on mobile devices.
And you definitely need to be on top of the social media if you want your “fair share” of online visitors, leads and sales.
Social Media are not just an option anymore for website owners who want to increase their website traffic. They are a vital necessity, and actually have been for awhile now, and will be even more so in the future. But there are still some businesses and websites who are not using social media to pull in more business.
If you sell online, now is the time to verify that your shopping cart functions properly and quickly on mobile.
As reported in some of our earlier blogs, typical mobile searchers will only wait a few seconds for a website page to load before clicking away to some other site or simply abandoning their search. Also, the vast majority of people who begin a shopping cart cycle abandon the process before completing their purchase.
There can be several reasons why this happens, two of the most prominent being confusing layouts and/or too many hoops to jump through to finalize the purchase.
So combine that with the fact that mobile searchers and shoppers have “itchy fingers,” and you really need to have your shopping cart act together heading into the new year.
Hopefully, you do, and here’s wishing you a happy and prosperous future!
Written by Bob Nelson
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