About the goods he has to sell,
Will never reap the golden dollars
Like he who climbs a tree and hollers
There are numerous ways to promote your website. But many business owners do not take advantage of them.
First and foremost, your site needs to be found on the search engines. That’s a given. And the only way you get to page one in the search listings is if you have quality content on your pages, and excellent SEO practices. And if you are not on page one, 95% of the people searching for what you have to offer probably won’t find you. Maybe if you are on page two a few more will, but the vast bulk of searchers won’t. That’s also a given.
1st Requisite: Promote Your Website with Quality Content and Good SEO
If you don’t have quality content and excellent SEO practices in place on your website, don’t expect any other avenues used to promote your site to do much lasting good. You HAVE TO HAVE original, quality content on your web pages, and good, solid SEO practices in place if you want your website to move up the search engines rankings, attract visitors and generate leads, sales or more followers. (See our other Blogs for more info on that subject.)
What Do We Mean by “Promotion?”
The etymology (root and origins) of the word promotion means “move forward.” So that’s a very apt word. You want to move your products or services forward into the marketplace. To do so, you also want to “move forward” the awareness and favorable opinion you have of your products out into the minds of your prospective clients or customers.
In other words, you want them to be made aware of your products or services and view them very favorably. All the ways and means of accomplishing that can fit under the general heading of PROMOTION.
In the past, I have used postcard mailings to drive people to a client’s website. Of course those postcard mailings were specifically targeted to people whom our research revealed would most likely be interested in what the websites in question were offering. The cards got the recipients’ attention, piqued their interest and sent them to the site for the full story. This generated many valid leads. Worked very successfully, over and over.
Right now, as business owners, we have many additional tools we can use to promote our businesses and websites besides targeted direct mailings. We have social media sites – absolutely fantastic vehicles if you know how to use them correctly. We have blogs that can attract attention and interest in what a specific website has to offer.
We have email newsletters, online newsletters (right on a website), we have pay-per-click ads on Google, Facebook, Linkedin, etc. We have online press releases (offline press releases, too), local listings on the net for businesses in specific geological areas and our business cards which we hand out in droves… you do, right?
To Promote Your Website Successfully, You Must Attract Attention
I have often observed that the best marketers were individuals who could get out there and attract attention, and get their story across. A “system” can only take you so far. Ultimately, it’s PEOPLE who make other people interested in what’s being offered.
You have to be willing to attract attention – favorable attention. If you aren’t willing to attract attention, you probably won’t be very successful at promoting and marketing your services or products. You have to be willing to get out there and communicate through whatever means are available to you, financially and otherwise.
Remember that old saying, “Faint heart never won fair lady.” In promotion and marketing, a “faint heart” never attracts the number of customers needed to be truly profitable and viable. You have to be bold, you have to be visible, and you have to be out there communicating.
How many times have you seen a so-so product make it big in the marketplace, while a much superior, similar product languished on the sidelines. We’ve probably all seen examples of this at one time or another. The difference is, one company promoted and marketed effectively, while the other didn’t – for whatever reasons.
How bad do you want success? Do you have a Vision and a Passion for what you do like Steve Jobs did?
Advertising executive Jerry Della Femina, who once said, “I honestly believe that advertising is the most fun you can have with your clothes on,” is considered by many to be one of the top advertising greats of all time. Recently, on CNBC Television he said that Apple’s Steve Jobs was the greatest advertiser he ever saw, “because he had great vision, great passion and he knew what he was doing.”
How true! So if you have a vision for your company or business, how badly do you want that vision to become a reality? The mechanics of promotion and marketing are important and need to be put in place. But without a vision and a passion for what you do, the mechanics alone are not enough to bring you true success.
Over to you… Don’t whisper down a well, holler from a treetop! But remember, you want to attract FAVORABLE attention, not negative attention. Be bold, be passionate, but also be wise. 🙂
Written by Bob Nelson
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