Creating written online content for search engine optimization purposes is vital in the world of online marketing. So much so that images can easily be forgotten about. Images can be enormously beneficial to your company’s SEO. If you are able to rank well in Google Image Search, you give your company a more universal search pattern online and could attract unique hits and leads from simple image searches.
Of course, just like written content and keywords, you need to know what to do.
The ALT Tag
When HTML is being written, the ALT tag is optional. However, if you want your images to be potentially ranked, you will need them included. The ALT tag contains text that search engines read. If, for some reason, an image doesn’t load, the ALT tag appears in its place. It’s meant to describe the image.
Keyword and Image Proximity
To rank in Google Image Search, the closer the keyword (or keyword search phrase) is to the image will affect how well that image ranks. It doesn’t matter if the search term you wish to target comes before the image or after, but sandwiching the image within the term, and including the ALT tag, could do wonders for your ranking.
When writing for SEO, you should try to avoid duplicating content. If you overstuff a certain number of search phrases in X amount of words, Google and other search engines will tend to rank you lower. So, it’s important to space out the search terms. But to rank in Google Image Search, you can use duplicate images found on multiple sites. Google can’t always tell if they’ve been duplicated or not, especially if you change the file name on a duplicate. This stems from linking to images for menus and icons.
But note: be sure you have permission to use images from other sources…
Permission – Yours or Theirs
Copyright is copyright. Google does care about embedding duplicate images. A lot of image owners have a tendency to consider embedding their images elsewhere as ‘theft’. So don’t steal images.
Meanwhile, if you own an image (or have exclusive rights) and others want to use it, it is a big advantage to SEO if you give permission to embed it and link back to it.
Unless you’re selling something proprietary, you can use generic or stock images to your advantage. These images are often licensed and/or available through sites like Shutterstock or Big Stock. They’re crisp and clear, which will ensure any thumbnails when people search through Google will also be clear. Adding keyword tags and relatable names/descriptors can only help your rank in Google Image Search.
HTML is not a flowing language. There are rules to follow to make a website function. Your design elements, that your visitors see, can be manipulated in a hundred ways. Behind the scenes, however, you are more limited.
When it comes to keyword targeting, it applies to more than just content. Your image has HTML tagging. In that tagging, make it relevant to the rest of your SEO and tie it in with similar text on the front of the page.
If you expect to rank in Google Image Search, you must make social sharing available. Include OpenGraph title, description tags, and Twitter tagging within your HTML. Adding these options to your image HTML, you will increase social media shares which, in turn, will help your page optimization.
When in doubt about written content, blogging, and also images for SEO, it is always advisable to ask a professional online marketing firm for advice and strategy. Such a company makes its living by understanding online presence and the ever-changing world of search engines. By employing the professionals, you could see your search rankings, hits, leads and sales grow exponentially.
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