This article is short but important.
If you have a website that is NOT optimized for mobile devices, you have a problem.
Before the advent of Responsive Web Design (RWD), online marketers needed a separate mobile platform if they wished to appeal to people using mobile devices. But with Responsive Web Design there is no need for this additional expense.
Likewise, there is no real excuse anymore for a website to show poorly or function improperly on mobile devices.
With RWD, websites can operate smoothly and efficiently across various devices from traditional desktop computers to smartphones and tablets.
By smoothly and efficiently we mean the pages look good and work properly on computer monitors but also resize and reformat somewhat to fit onto handheld devices without needing to be panned or resized much to retain their navigational features and readability.
It’s annoying enough when a website doesn’t look as good on one web browser as it does on another one. But websites that are not designed with an RWD approach can look pretty awful on handheld devices.
Mobile, Mobile, Mobile…
Everywhere you go now, you see people talking on smartphones or staring at their tablets. More people now access the internet via mobile devices than desktop computers. This can put a website that is not designed with an RWD approach at a real disadvantage compared to RWD websites.
You’ve probably seen studies or comments stating that roughly 75% of mobile users will leave a website if it doesn’t load within just a few seconds. But you don’t need a study to tell you that. Just watch your friends and acquaintances using their smartphones.
So keep that in mind if your website has bloated pages with huge file sizes. Even with RWD, you may have to do some skillful editing to help your site load faster on mobile devices.
Back to the Future – What’s Next?
Depending on your age, you may recall your father or grandfather talking about a Dick Tracy “watch.” Dick Tracy was a police detective in a cartoon strip who had a two-way wrist radio worn as a wristwatch.
Through this mobile device Dick could communicate to headquarters and other members of the force. In later versions of the cartoon strip, Dick’s wrist radio morphed into a two-way wrist TV.
So… who knows what technically advanced mobile devices will appear in the future? Personally, I’m waiting for holograms to make the scene!
Meanwhile, make sure your website looks good and functions properly on mobile.
Written by Bob Nelson
Bob is a very experienced Marketing Specialist for both the internet and traditional methods, and a valuable member of the Results Professional Marketing Company team.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to RESULTS PROFESSIONAL MARKETING and a clickable link back to this page.