Social media has been on the minds of internet marketers ever since Facebook went public and starting making people rich. It’s no secret that social media can increase traffic to your website.
But for many, the issue of how remains a mystery. The process isn’t random, that’s for sure.
There’s more to it than simply sending out a tweet or posting to Instagram. You need to use social media in a smart way to grab attention and visitors. Then it’s up to you to convert those visitors.
Be Active and Present
Using social media to increase web traffic is much like any other tool at your disposal – you need to put in the work. Like any part of marketing, you have to go out and get customers; they won’t just come to you. It’s the same on social media. They won’t just show up unless you are visibly active and engaged with them. Use your business profile(s) instead of your personal one to comment on threads. Get involved in discussions and show that your business is present, listening, engaged, knowledgeable, and helpful. It’s not just wasting time – it’s legit public relations. If you wonder how some businesses get so much web traffic from social media, go see what they do and learn.
It’s important to add images to your blogs and social media sites. Images always attract the eye and, let’s face it, people love to share images. The easier you make it to share an image via social media, the better. There are apps you can add to your site that adds sharing links to those images. Then you need to ensure your images include other valuable meta-data so you can drive traffic your way.
Social media is all about emotional connectivity. People share posts about the things they care about. Getting shares and web hits depends first and foremost on having post headlines that grab attention, stir up emotions, and tweak curiosity. The right headline can account for a big uptick in shares and then website hits. But be sure the content matches the headlines and provides plenty of food for thought. No one likes ‘gotcha’ headlines that suck people in and then fail to deliver. There are professionals out there that focus on emotionally-based marketing techniques and can help tailor using social media to increase web traffic in your specific field.
There’s been some debate about if it’s a good idea to share content on social media that you’ve already shared before. The fact of the matter is that, generally, no one cares. Most of the time people won’t even notice, unless you share the same content multiple times in quick succession. Space your posts out and freshen them to keep them evergreen and up to date. Change the headlines, too.
Know Your Brand and Demographics
You can waste a lot of time when you market and share to the wrong audience on social media. Knowing your brand and your customer data is extremely important. Facebook especially can provide great audience insights and data about the reach of your posts. Look at your position objectively and make informed decisions based on what you’re trying to achieve, how your content is worded, and the style or theme of your social media platforms, including your website. Consider your audience and make the posts you write, the images you share, and the overall context of your content play to them.
Be Value Driven
Consumers want something for their time. They want to invest in a person, concept, or site. The key is to create content that is worth something. When they have that, they will share pretty much anything you put out. Teaching a visitor how to do something, useful advice, recipes, and how-to articles are all worthy. Just make them relevant to your brand.
There really aren’t any secrets about how to use social media to increase your web traffic. Learn from expert web marketing companies that specialize in designing outreach programs and then measuring and tracking their success.
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