You know already that social media marketing is incredibly effective when done well. At a recent count in April 2016, Snapchat has over 150 million active users, 10 billion video views per day, and 9,000 photos shared every second. 18% of Americans use Snapchat and 30% of millennials use it regularly.
With this kind of leverage, it makes sense for businesses to take advantage of Snapchat to grow their brand and market their products and services. And they are! The beauty of Snapchat is that it is cheap to produce and far reaching.
Gone are the days when a new or popular social media platform gets dismissed immediately as a waste of time. Snapchat has been on the scene since 2011, so it has proven its effectiveness. Every chance to be in front of consumers is an opportunity. Let’s look at how businesses are getting into Snapchat marketing.
Positive Interaction Means Positive Brand Recognition
Snapchat makes social networking and interaction even more enjoyable. People take pictures or videos, called “snaps”, add captions and share them with select audiences. They can set a time limit for the duration of a snap, typically ten seconds. After that time, it is deleted from the Snapchat server and the recipient’s device. But while a snap is on screen, users can take a screen shot that they can share. Right there is a marketing goal for using Snapchat.
If you can create a following, you create an opportunity to “flash” ideas, products and services before people’s eyes. Snapchat is a way of catching attention through one-to-one engagement. Fun and engaging snaps will act like flash cards that implant images and emotions about your business. In other words, put your brand into snaps that appeal to the audience you choose. Continually associating your brand with enjoyment will plant positive feelings in your audience. Get them to take a screen shot, then follow it up with a link, and you’re really onto something.
PR and Filtering
Use Snapchat to help formulate a PR campaign for distribution to a wide audience. Arrange a string of snaps in sequence. Do it over minutes, hours, even days. Focus on producing content with enough punch to stimulate sharing.
Geofilters allow you to target your Snapchat marketing on a specific geographical area. Post material of local interest to establish a more intimate relationship between your brand and your audience.
Building a following really isn’t difficult.
- Deliver exclusive content with your community that they may not get on other platforms. e.g. upcoming events or a product launch. Let your audience be the first to know.
- Provide special access to live events. Send snaps or videos of a live event, presentation or launch – either one you are holding or one you are attending. Use it in conjunction with other live feeds like live launch coverage on Facebook and then use Snapchat for behind-the-scenes, unique content that not even attendees will see.
- Offer discounts and giveaways. Incorporate incentives for people to share a snap holding one of your products.
- Reach out to Snapchat groups. Join and interact with Snapchat communities to spread your marketing message, especially through other platforms like Facebook and Reddit.
Whatever you do, keep your audience engaged from start to finish. Be creative and draw people to your business. If you’re still not sure how, contact a dedicated web marketing agency to help you with your Snapchat marketing.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Results Professional Marketing and a clickable link back to this page.