Social media marketing is a very valuable tool you should have in your marketing tool belt.
Being on social media websites such as Facebook, Twitter, LinkedIn, etc. is good for your business as it increases your visibility and gives you the ability to interact with your ‘followers’ on a more personal level.
You may already have a corporate Facebook and Twitter page which is great! But, have you considered Instagram?
What is Instagram and Why Should I Care?
You’ve probably heard of Instagram either through family or friends. Instagram is a photo sharing app which is available exclusively to mobile users, including smart phones and tablets. You basically take pictures to Instagram with your smart phone or tablet, apply filters and then upload them. If you have existing pictures on your phone or tablet, you can also use those. You have the option to share the picture to other social networks such as Facebook, Twitter, Tumblr and even email it to someone.
Can I Post Pictures From Instagram to a Corporate Facebook Page?
Yes, this does work for corporate Facebook pages. You just have to link your personal Facebook account then change your share settings to send to the corporate page instead of your personal wall.
Let’s start with the statistics. According to the Instagram Press Center, there are 100 million monthly active users, 40 million photos posted per day, 8500 likes per second and 1000 comments per second. With that being said, it is clear that taking advantage of this social media platform can be beneficial for your company. It may seem like it’s only for youth … where they post pictures of their lunch, pets, and themselves. However, keep in mind that in 2012, Facebook purchased Instagram for 1 billion dollars. This fact alone makes Instagram an attention-worthy and a trendy social media platform.
Instagram as a Valuable Social Media Marketing Asset to Your Company
People are highly affected by visuals and graphics. We have all heard the cliche “A picture is worth a thousand words”. Consider this for your company. Instead of explaining your product in numerous paragraphs, take a picture. Show your product being used. Instagram is not only for companies that have products but also those who provide services. Fitness coaches can post work out tips or their favorite work out machines. Whatever you post on Instagram, whether it is your product or a behind the scenes photo of your company, you are establishing a personality for your company. Better yet, you are continuing to brand your company across the internet and keeping up with the social-media trend at the same time.