Few things in this world are completely static, meaning, they don’t change. From fashion to music and from food to technology, it seems as though the world we live in is in constant flux, and this includes the world of business. And while it could be easy (and lengthy) to review all the ways that business has changed, instead we’d rather take a look at one of the most important aspects that can make a business great – online marketing.
When it comes to marketing your business, especially online, there is no shortage of avenues to go down. However, time and time again we have seen the practice of content marketing rise above the rest, and much like everything else, the world of content marketing is far from static. So what are some of the newest and most promising content ideas coming to light in 2018? Glad you asked!
Content creation is all about creating value for all those who consume it, however, few modes allow you to interact with your audience on a personable level like live streaming. Live streaming is growing in popularity year after year largely because consumers view it as a more authentic experience and one that easily allows interaction with the audience.
Few could argue that technology has come along way in the last decade or so, and one of the biggest shifts has been in personalization. Gone are the days when peoples experiences with tech were cold and impersonal, rather, today’s marketers are realizing that providing a curated and custom experience significantly drive and generate leads online. Go the extra mile to try and learn everything you can about who is consuming your content, and work towards creating a more personable experience for them while they do so.
Mobile Optimization is Officially Standard
Each and every day, more and more people are consuming the bulk of their online content via a mobile device, and this trend is one that is unlikely to subside anytime soon. Anytime you are creating and sharing content, whether that is via email or on your website, it is always advantageous to consider the method in which the content is being consumed, and there is a high probability that it is via a mobile device. That is, assuming your content is optimized for such. Ideally, it is best to have your entire digital and online presence easily accessible whether a person is sitting at their desk or checking their phone in the back of a cab.
Much like marketing practices have changed significantly over the years, so too has the marketplace, mainly, in the individuals that make up that marketplace. In our present day, it is the elusive and often misunderstood millennial who dominates, and in case you hadn’t noticed, this group is more eco-conscious and socially aware than any before them, and as such, it is so important for companies to demonstrate transparency. If your company takes steps to give back to the community, is involved in charitable initiatives, or is environmentally friendly, it is important to utilize these facts and let it be known. Companies that demonstrate ethics and good social standing are not only typically more successful, but using this fact as a marketing tool can have a major influence on the millennial demographic.
Content marketing is a powerful tool and one that can be used to not only differentiate yourself from the competition but to provide real value to your customers that has measurable and tangible result on your ROI.
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