Search engine optimization can be a very complicated, tricky task; but it’s one that you definitely need to get going, especially if you’re a startup that wants to establish a brand and eventually, make money. Whether you already have an expert you can delegate this responsibility to or you’re going the DIY route, knowing the basic SEO tactics is a must.
Here are 5 quick and simple SEO hacks you can implement on your startup business today:
Select the correct keywords
Keywords (and key phrases) are what search engine users type in to get a list of products, services, and other content they’re looking for. They are vital to any SEO campaign, as this is what drives your site’s growth.
Before launching any SEO campaign, it is important to identify what your keywords and key phrases are so you can effectively plan out the rest of your strategies. As a general rule, keywords should be simple, everyday language that searchers are likely to use when looking up information on the Internet.
Write a proper title tag
Writing a proper title tag is an easy hack that is overlooked most of the time. Remember, this task should come right after you map your site’s keywords. The title tag is the primary element that search engines pick up and use to understand what type of a web page has.
Industry best practices dictate that title tags should be 52 to 70 characters long. Why? That’s how many characters Google displays in its search results. Words and characters over 70 are truncated and will not be invisible to searchers.
In writing title tags, always remember to make it long enough to be useful for search engines, but short enough to be viewed by searchers.
Learn proper keyword placement
It’s not enough to identify keywords. It’s also important to know and understand where you need to place them. They should be present in the following:
- Page’s Title section
- Meta description – a meta description is a snippet of up to 320 characters and summarizes the page’s content. Search engines show the meta description, especially when the keywords or phrase appears in the description.
- First two paragraphs of individual page content
- Final paragraph of every page
Knowing this will definitely help with your on-page SEO. However, in placing keywords, the general rule to be followed is that keyword density should not be more than 5 percent. Like everything else in life, use your keywords moderately.
Understand user-intent queries
The goal of search engines is to provide the best search experience for users, so Google has been working hard to improve ways to better understand a user’s intent when using search.
As a business, you too should be able to keep up with modern SEO by having a firm understanding of what your users are likely to search for. What do they want to see when they enter specific queries?
You can break down intent into four moments:
- I-want-to-go moment
In this particular moment, users are interested in going to a particular location. The content that search engines provide them with information such as location, maps, addresses, directions, and other location-specific information.
- I-want-to-buy moment
During this moment, user intent is usually to make a purchase. The information that search engines show deals, discounts, how to buy the item, payment options, and other valuable information that can help them finalize their decision.
- I-want-to-do moment
Users who are in the I-want-to-do moment usually want to complete a certain task and are looking for a guide online. This could come in the form of how-to videos, instructional blog posts, recipes, or other content that leads them toward their goal.
- I-want-to-know moment
In this micro moment, users are interested information about a certain product or service. They want to get to know the product better, take a look at content that will give them more information. This includes descriptions of the product, reviews, or insights – which could come in the form of blog posts, videos, or other content.
As a business, you should be able to fill out all these necessary information so that search engines can easily pick up the data to show potential customers or clients, depending on the queries they input into the system.
Strategic link placements
Where you place your link in your website or on a blog post is critical, although it may be overlooked at times. Having links within the body of content is usually of importance as it gives reference to the website it points to.
Knowing where to place your links is a great hack that will surely give you results. The best place to add links is usually the upper body of the content. Remember, though, that in order for link building to be effective, you should have good anchor text and a relevant body of surrounding text. Everything should be seamless and flow with the entirety of the content.
Other than adding links from other relevant sites into your content, backlinking to your own site helps greatly. Again, make sure that when you’re adding links and anchor texts that they’re relevant.
Launching a startup can be quite challenging, especially when no one knows you yet. A well-optimized website can help you reach the audience you want to reach, to show up on (hopefully) page one of search results, and to communicate your brand effectively. Regardless of whether or not you already have a solid SEO campaign running, it’s always best to go back to the basics – as these are the steps that are oftentimes overlooked.
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