WANTED: A professional marketer with in-depth knowledge of the industry, willing and able to do the work of 4 or 5 employees. Must be able to demonstrate measurable success working for many other businesses, including for our competitors, and offer unique insights into the most effective marketing strategies.
Mandatory skills: Specialization and proven current expertise in SEO, SEM, PPC, Content Marketing, SMM, Affiliate Marketing, Email Marketing, Website Development, Social Media, Online Display Ads, Market Research, and Google Analytics.
Contract Terms: Will be paid per task. Must be available according to our needs and will be retained based solely on performance.
This would be a dream employee, indeed! But let’s be realistic – you can’t get this set of skills from one person. Indeed, you’d be lucky to find a team that could do this, let alone handle their payroll and provide benefits.
That’s why hiring a marketing agency makes so much sense for any business. When you hire a marketing agency, you get everything listed above with no strings attached and at a fraction of the cost of a full-time marketing department. It doesn’t matter if your business is large, medium or small… a marketing company can bring outstanding benefits that more than pay for themselves.
Marketing Strategy in Today’s Digital World
It goes without saying that having no marketing strategy will spell disaster for any business. Even so, many businesses that do have strategies don’t possess the knowledge and skill to implement them effectively. Having a plan is not enough – you have to be able to carry it out. The fight for customers takes place mostly online. And nobody has a chance in the fight if they don’t have the skills and weapons on their side.
A huge benefit of hiring a marketing company is having those skills and weapons at your command. They’ll give you a complete ‘strategy audit’ and help you redesign your approach.
Clearly Defined Brand
Establishing a brand and reaching out to consumers is what successful marketers do. It’s one thing to think you have a clearly defined brand and another to see if consumers feel the same way. Rely on the people who specialize in this field and who do the market research to discover what works.
The ability to bring in customers requires more specialized knowledge of online marketing than just one person can bring to the table. When you hire a marketing agency, you’ll likely have one point of contact but four or five people working for you, each a specialist who focuses on one aspect of marketing and excels at it.
The Best Market Information
Agencies have several clients and many opportunities to collect piles of market and industry data. This information is extremely useful in building your particular marketing strategy, both from a technical and strategic viewpoint. The marketing agency’s entire survival depends on this information and being able to use it effectively. Therefore, a successful marketing agency means success for you.
Less Costly Technological Know-how
Agencies use various programs, software, and analytical tools for identifying and targeting your core audience and for designing websites, strategies, campaigns, and mobile apps.
These tools can be costly to acquire for in-house use, but as an agency client it costs much less because these resources are already in place.
You Keep the Profits
While you pay a marketing company a steady rate, all the success and profit generated remain yours. It doesn’t get any better than that.
You Retain Full Control
Agencies are success-driven. Their survival is attached to the successes and failures of their clients. If you don’t like what the agency is doing for you, you can terminate the partnership without the mess and hard feelings that can come with firing an underperforming employee.
When you hire a marketing agency, you get an entire team of experts for much less cost than the salary of one full-time executive. It’s no wonder then that Accenture’s ‘Turbulence for the CMO’ paper reports that CMOs are outsourcing “between 45 percent and 75 percent of marketing activities”.
Contact a marketing agency today and see what they can do for you.
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